Asset Identification and Classification Policy - 2967 Words

Asset Identification Classification Policy Policy Definition It is the goal of this organization to implement the policies necessary to achieve the appropriate level of protection for each corporate asset. Standard Protecting each asset requires collaboration from every employee. Different assets have a different probability of failure do to vulnerabilities, threats and require annual information security training for each employee. Procedure A true security program includes an Asset Identification Classification Policies, therefore, identifying and categorizing, tracking and managing assets require one to create and implement an inventory control list according to the recommendation outline in NIST 800-53 Rev. 4 Security and†¦show more content†¦The Acceptable Use Policy outlines the appropriate/acceptable behavior and ramification for noncompliance to this and every policy of this organization. Procedure The Acceptable Use Policy must address every aspect of an employees daily routine outlining to Do and Do Not as he or his uses to assets/resources of this organization. Guidelines The intent of these guidelines is to help employee make the best decision when using the assets/resources of this organization; as well as refer employee to additional policies for further clarification. †¢ Expectation of privacy †¢ Workplace Privacy and Employee Monitoring †¢ Internet Usage o Access Control to prevent employee from accessing in appropriate site †¢ E-Mail Usage o Etiquette o Mandatory Signatures o Attachment protocols o Continuing education ï‚ § Spam ï‚ § Malware ï‚ § Virus †¢ Software/hardware o Installation and deletion †¢ Use of hardware o USB Drives o CD †¢ Ramifications o Organizational Penalties o Employee infraction scale †¢ Communication devices Threat/Vulnerability Assessment Management Policy Policy Definition A Threat and Vulnerability Assessment and Management Policy by design uses processes and technology that helps identify, assess and remediate IT threats and vulnerability. A term â€Å"threat† is any action of exploiting a vulnerability that results inShow MoreRelatedIs20071634 Words   |  7 PagesInformation security policies, standards, procedures and guidelines drive risk management, security and control requirements throughout the organization Information security policies, standards, procedures and guidelines drive risk management, security and control requirements throughout the organization 4.2 TREATING SECURITY RISKS 5 SECURITY POLICY 5.1 INFORMATION SECURITY POLICY 5.1.1 Information security policy document 5.1.2 Review of the information security policy 6 ORGANIZATION OFRead MoreOrganizational Analysis : Greiblock Credit Union1214 Words   |  5 Pagesthe Midwestern United States. GCU headquarters is located in Chicago, Illinois and is the centralized location for all Information Technology (IT) services for all its locations. Policies and Procedures To ensure that GCU complies with current National Credit Union Administration (NCUA) rules and regulations, policies and procedures must be developed and implemented that will ensure compliance by GCU and its employees. Cybersecurity has become a threat to all financial institutions that it has compelledRead MoreGenerally Accepted Accounting Principles and Case989 Words   |  4 Pagesgreenmail premium Case 6: Revenue recognition in the construction industry Case 7: Accrual and measurement of interest payments Case 8: Recognition of an asset transfer when title has not yet been received Case 9: Capitalization of interest and property taxes on a construction project Case 10: Deferred compensation and life insurance policy recognition Case 11: Reporting earnings per share balances for subsidiary companies Case 12: Deferment of lease payments Case 13: Disclosure of priorRead MoreEssay about IS3230 Lab 5 Chris Wiginton1168 Words   |  5 Pagesand how is this concept aligned with Identification and Authentication? a) Authorization is the process of determining whether an entity, once authenticated, is permitted to access a specific asset. b) Authorization is what takes place after a person has been both identified and authenticated; it’s the step that determines what a person can then do on the system. 3. Provide at least 3 examples of Network Architecture Controls that help enforce data access policies at the LAN-to-WAN Domain level. a)Read MoreHow Security Management Is The Core Component That Made Up The Foundation Of A Corporations Security Program1437 Words   |  6 Pagessecurity education, information classification, information security policies, standards, procedures, baselines and guidelines are the elements of the core component. This chapter further explained that security management is activated to protect company assets. These assets can easily be identified through risk analysis. This risk analysis exposes the threat that can easily put the assets at risk. The risk analysis, according to this chapter also facilitates identification of the budgets to know howRead MoreNT2580 Final Study Guide Essay1428 Words   |  6 Pagesï » ¿Nt2580 FINAL EXAM: Study Guide 1. Which of the following is an action that could damage an asset? (Page 6) -Threat - Any action that could damage an asset. 2. Which law requires all types of financial institutions to protect customers’ private financial information? (Page 9) -Gramm-Leach Bliley Act(GLBA - Passed in 1999, 3. An AUP is part of a layered approach to security, and it supports confidentiality. What else supports confidentiality? (Page 14) Protecting Private Data - The processRead MoreIs4550 Week 5 Lab1611 Words   |  7 PagesLaboratory: Part 1 Part 1: Assess and Audit an Existing IT Security Policy Framework Definition Learning Objectives and Outcomes Upon completing this lab, students will be able to complete the following tasks: * Identify risks, threats, and vulnerabilities in the 7 domains of a typical IT infrastructure * Review existing IT security policies as part of a policy framework definition * Align IT security policies throughout the 7 domains of a typical IT infrastructure as part of a layeredRead Morelab 5 Essay719 Words   |  3 PagesToken c. Shared Secret 2. What is Authorization and how is this concept aligned with Identification and Authentication? Authorization is a set of rights defined for a subject and an object; this concept is aligned with Identification and Authentication because these are the 3 steps to the access control process 3. Provide at least 3 examples of Network Architecture Controls that help enforce data access policies at LAN-to-WAN Domain level. a. Remote Access Servers b. Authentication Servers cRead MoreWhat Is The Components Of Service Chain1318 Words   |  6 PagesLogistics requirements will be fulfilled using each Signal Battalion internal service support assets or via external contract support. In order to enable trained and ready expeditionary Signal forces IOT Prepare to Deploy Order (PTDO) abroad. Service support elements will provide Common User Logistics (CUL) IAW both the Army regulations and IAW XVIII Corps policies/directives. (U) Execution a. (U) Concept of Sustainment. Signal Forces will self-sustain in four phases: (1) (U) Phase I. (Pre-DeploymentRead MoreThe Security And Protection Of Patient Information1215 Words   |  5 Pagespurpose of this Policy is to clearly demonstrate the commitment of the home center management to the security and protection of patient information. Management is dedicated to fostering a culture of compliance among all employees. This Policy sets the direction, gives broad guidance, and defines the requirements for security related processes, programs, and actions across the center. The center should be committed to consistent enforcement of this Policy and cyber security. This Policy should be in

Hope Amidst Terror - 1036 Words

The horrifically unjust persecution of the Jewish people during the Holocaust is widely recognized as history’s single most malevolent event. Oskar Schindler’s courageous protection of his workers has become one of the most famous acts of compassion that occurred during Hitlers systematic execution of the Jews. Schindler was able to save over one thousand Jews by using his wealth and connections. The compassion that this member of the Nazi party showed to the Jews was punishable by death, yet he risked his life. Schindler and his assistant, Itzhak Stern, created a list of names, all of Schindler’s beloved workers who would be saved the horror of certain death at Nazi concentration camps. Stern, although a Jew, earned the position of†¦show more content†¦Through acts of selfless compassion good triumphs over evil. In direct opposition to compassion is hatred. At the root of all evil is the escalation of negativity manifested in a series of beliefs that ca n turn to actions. The Anti-Defamation League works to prevent anti-Semitism and they define a series of steps starting with â€Å"ignorance, insensitivity, stereotyping, prejudice and bigotry† which are at the bottom of the â€Å"iceberg† meaning they are present, that can and do escalate to crimes of discrimination, harassment and hate crimes. These are the steps Germany took under Hitler that led to the mass killing of the Jewish people. According to researchers in the Scholastic Update article, â€Å"Why Do People Hate,† hatred is learned. â€Å"The ugliest and most extreme violence is grounded in common, everyday prejudice, learned in childhood and reinforced by society.† The effect of Hitler’s goal to create a totalitarian state made up of the perfect, Aryan race was teaching Germans hatred and escalating the violence. Few had the courage to counter this, but Schindler proved to be, albeit flawed, a Nazi with a heart sympathetic to human suffering. Civilization is a fragile state that ultimately requires compassion from it’s citizens. The Holocaust forcesShow MoreRelatedThe On The Arid Coastline Of Oil Rich Libya1093 Words   |  5 PagesBenghazi. Beginning with the overthrow of King Idris in 1969 and the 42 year reign of dictator Muammar Gaddafi, Libya has been anything but a stable country. The controversial dictatorship of Gaddafi, his overthrowing in 2011, and the subsequent reign of terror by numerous militant groups that hold Benghazi in their grip to this day have contributed to numerous deaths (Maslin, 2016) and thousands displaced. Another aspect of Benghazi’s fight for survival stems from the relatively recent introduction of constantRead MoreThe Death Of Louis Xvi And Marie Antoinette1374 Words   |  6 Pagesdramatic novelistic style piece of literature, When The King Took Flight. The novel analyzes the events that occurred post Louis’s attempted escape out of France and dedicates each chapter to representing a different segment of the population. This amidst Tacketts extensive research makes for an exciting, and insightful read. The reader is provided with detailed views from the king and queen as they planned and carried out their flight, the people of Varennes upon seizing the royal family, the radicalsRead MoreGravity Movie Review872 Words   |  4 PagesStone; an â€Å"everyday† person (albeit a medical engineer) who is legitimately sent to space (unlike the colourful team of drillers sent to save the earth in Armageddon) immediately gives Bullock’s character a relatable quality. She reacts with true terror and grief at every twist and turn, and as she struggles between giving up and fighting for her life, the audience’s heart breaks with hers. Alfonso Cuarà ³n did a brilliant job of ensuring these A-list stars were not â€Å"glammed up,† though Bullock didRead MoreThe Battle Of The War I1244 Words   |  5 Pagesconfrontin g insight on the events that took place on the battlefield. He conveys horror and despair as he explores ideas of war, pain, and fear. The British government neglected the brutality and savagery of the war and Sassoon successfully captures the terror brought onto the soldiers through this mechanized war. Sassoon s experience of World War 1 is brought evocatively to life through his poem â€Å"Attack† where he exposes the threatening and suffering nature of the battlefield against the traditional,Read MoreEssay On Hero Is A Hero1035 Words   |  5 PagesDouglass stated, in his autobiography, The Narrative of the Life of Frederick Douglass, An American Slave. It took extreme perseverance to make it all the way from Baltimore, where he lived as a slave, to New York City while in hiding. Despite living in terror of being captured and returned to slavery, he decided to share his journey with the world through his book! A second example of heroes being persistent through tough ti mes is displayed in the recently released film, Only the Brave. This film honorsRead MoreThe Crisis Since World War II977 Words   |  4 Pagesair is pierced with the rattle of a machine gun off in the distance. Minutes later, an MIG cannon rumbles the earth, sending a shaking building to tumble to its death. Screams can be heard amidst the chaos. No, this isn’t the setting of a bad dream, or even the plot of a scene depicting the throws of war. Terror, violence, and bloodshed, mark the reality of the civil war in Syria, which some claim is the biggest humanitarian crisis since World War II. It seems like everyone has an opinion regardingRead MoreRhetorical Analysis Of John F. Kennedys Call To Action936 Words   |  4 Pageschallenge the status quo of the current government policy by protesting against these issues. From hippies to teddy boys, they opposed the existing conditions in the United States that have emerged as contentious reasons to warrant public outcry. Amids t this conflict, when John F. Kennedy (who ran against Republican Richard Nixon) was inaugurated as the 35th president of the United States on January 20th, 1961 he delivered his â€Å"call to action† speech. With carefully picked diction that laid the groundworkRead MoreThe Walking Dead1495 Words   |  6 Pagesher skull as he struggles to ward off her flesh-hungry zombie attack. â€Å"The Walking Dead† has since amassed quite the following of fans who rave in equal parts about the show’s violent and spine-tingling special effects and its subtle commentary on hope and the human condition. Watching the hour-long gorefest in which infected men, woman and even children are repeatedly shown receiving violent and bloody blows to the head, one cannot help but wonder, is â€Å"The Walking Dead’s† portrayal of violenceRead MoreThe Cask Of Amontillado : William Shakespeare1450 Words   |  6 Pagesresembles the beauty and darkness that is found in Shak espeare’s tragedies. In the intriguing short story â€Å"The Cask of Amontillado,† two wealthy gentlemen from an Italian, wine-loving village go off to find a barrel of expensive medium-dry sherry to share amidst a happy carnival, and the stakes rise when one of the men betrays his friend, chaining and trapping him deep in the catacombs. The jolly and fun-loving Fortunato is assumed to be unfortunately slowly killed by the narrator, Montresor. The relationshipRead MoreA Brief Note On The Syrian Civil War1708 Words   |  7 Pagesespecially if it is a civil war. 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Relevance of Organizational Capabilities †MyAssignmenthelp.com

Question: Discuss about the Relevance of Organizational Capabilities. Answer: Introduction: This marketing plan is based on an Indian fashion boutique located named Abhishek Creation in the state Gujarat. This boutique is operating in the clothing retail that sells out the fashionable clothes especially for women. The boutique is located in the Asopalav, Gujarat India which is the popular and famous place for the tourists to spend the vacations. The boutique follows modern business trends and focus on the preferences of the customers along with the Indian culture. The Abhishek Creation is located in Gujarat, the most popular state of India. The main objective of boutique is to build strong brand name of the business by providing unique quality of clothing experience to the customers. The boutique basically focuses on the colors, fits, and styles for the female customers to meet their requirements. For providing best quality clothes, it is essential for boutique to have proper understanding of the preferences of the consumers. This report provides a detailed marketing plan f or Abhishek Creation to achieve strong position in the market. Market analysis of Abhishek Creation It is well-known that the fashion industry in current time is very attractive for the young people especially for female, so boutique is focusing on the female customers. The boutique basically focuses on the on the modern fashion trends and follows the choices and preferences of the customers in the operating industry. Based on the needs and requirements of the consumers, boutique is able to meet the expectations of the customers by using proper marketing strategy (Seshadri, 2009). Boutique Abhishek Creation basically offers the combination of various clothing products for female customers. The boutique provides various fashion clothes based on the modern fashion trends by focusing on the purchasing power of the customers in the market. it is well-known that female customers are very conscious for their fashion and dressing sense so main products of the boutique are business clothing, casual wear, formal wear and traditional clothing that represent Indian culture. Profit of the boutique is earned by the sales of these clothing products. The pricing structure set by the company is very flexible due to implementing the reasonable prices on the clothes to attract the customers and tourists. in this manner, the company is using value based pricing structure so that it can provide quality, effective customer services, easy access of the products and style to attract the target market. Along with this, boutique uses end of season sale, promotional coupons, and multi- buy savings for the marketing strategies. The key message of the boutique is versatile, classy and expansive clothing for women. Overview of Abhishek Creation The mission of the company is to build up the new ways of fashion to its customers based on the style and quality. The boutique is trying to develop the product range for men and children along with the women customers. The new range of the products will be helpful in meeting the expectations and demands of the target customers. The objective of Abhishek Creation is to differentiate the products from the other boutiques by offering quality and stylish clothing products to the female customers. The key aim of the boutique is to improve the shopping experience of the customers in the positive manner. So, boutique has aim to offer the products in all the sizes and shapes for female customers. Along with this, the objective of the boutique is to make the purchasing easy, effective and cheap for the customers in the clothing market. Abhishek Creation is seeking to use its core competencies to get sustainable competitive advantage in the clothing and retail industry. In terms of effective services, competitors are not able to provide the same value to the consumers that Abhishek Creation is providing. The boutique has developed its core competencies in- Providing a high-quality fabric and clothing products whose image is familiar among the customers in the market, Developing the sense of community among the customers who are purchasing the clothing products on daily basis, and Developing strong reputation among the retailers as the trustworthy manufacturer of clothing products by delivering the requested number of products in the given timeline The boutique is focusing on building these competencies by making the efforts to increase the number of the products offered to the customers. Along with this, by establishing strong relationship with the retailers, customers, and the suppliers of the fabric and other products, boutique is able to create sustainable competitive advantage over the competitors in the market. Indian traditional market is the centre of attraction for the internal customers and tourists. In all the segments, the womens segment is covering overall Indian wear market with 87% and this growth will continue to drive overall sector. The womens wear is alone is expected to grow with the fixed rate of 8% over the coming years. The boutiques and local retailers are able to grasp the opportunities due to the presences of various traditional events. There is the religious and cultural diversity in India and wide ranges of the occasions are celebrated. On such festivals, people tend to purchase ethnic wear for both, personal use and for gifting. These occasions typically drive the growth of ethnic wear for women. Female customers prefer traditional Indian dresses as those are related with the attributes of comfort, convenience as well as contemporary fashion. Along with this, there is one of the emerging trends to grow in the womens segment that the number women in corporate workforce are increasing continuously. So, local as well as established brands are taking opportunities and making effective changes in their product portfolios (Gugnani Brahma, 2013). The key area for the products of the company will target on women as it is very easy to attract the women as compared to men by providing large varieties of clothing. Women generally want the type of clothes which are both fashionable and comfortable and hence the company will try to design clothes according to their preferences and demands. Also, India is rich in its cultural heritage and thats why company will also keep an eye on demands and preferences of tourists as people like shopping on their vacations (Mouncey Baker, 2009). The fashion boutique is a kind of company which adopts the strategy of consumers preferences. The main target of the boutique will be fulfilling the demand of women. Abhishek Creation also follows the strategy of attracting young females by providing special products like ethic wears and accessories. In current time, female customers are concerned for quality, customer value uniqueness, effective services and convenience. The age group targeted by the company for women is 20 to 40 and there will be no distinction regarding the background and color of the customers in this age limit. Along with this, price factor is the most significant factor which every consumer keeps in mind while selecting a product. The fashion boutique will provide the customers quality products at reasonable prices which are worth for the product. Target group of the Abhishek Creation will be those women consumers who want to purchase ethnic clothes and are willing to spend their money for quality clothing. In current time, female customers are interested in purchasing the clothes having unique patterns and designs. So, Abhishek Creation will attract female customers by providing best quality and designs. Abhishek Creation will provide traditional and ethical clothing with the exclusive personal services. Key competitive advantages of the boutique will be the unique design clothes that will represent the culture of the country. This would b helpful for women in developing their personal style. In present scenario of dynamic environment, it is necessary for the company to develop a unique marketing strategy from the starting of business. The company will not only have to adopt attractive marketing strategies but should also design the clothes with trending and attractive designs. The company will also join hands with other retailers of markets to expand its awareness related to brand (Hoskisson, 2009). The company can also hire a firm to design its market strategy in a cost effective manner. The tagline, logo of the company will able to identify the idea behind the generation of the boutique. The companys target is to budget its marketing techniques not more than 5% of the gross annual sale of companys products. Joining of hands or partnership with other retailers will help the company to organize local events and it will also help in targeting its customers. The company can use media coverage techniques, direct mail marketing, campaigns and local print advertisement to mar ket its products (Gruca Rego, 2009). It is essential for the customers to understand about the products and services provided by the boutique. To attract large customer base, it is crucial for the company to make the customer aware about the offered products. For this manner, company will focus on developing a website for the consumers and will have unique domain name of the website like abhishekcreation.com (Huang, Sarigll, 2012). Along with this, company will plan to hire more web designers for the site development. The aim of the company will be showing the clothing products on the online platform to the customers. By this manner, boutique is trying to establish a community where women can gather and talk about the clothing secrets (Payne Holt, 2008). In retail fashion industry, fashion boutique is stronger and powerful business with dynamic styles and demand of the customers. Now days customers want to enjoy the shopping where customers friendly services are provided. Although various megastores for shopping are available but in present scenario customers want a change in it. Demand for clothing will always remain high in the market and mostly among women. In current scenario women prefer the type of clothing which is not only comfortable but should also be fashionable. They try to find out different wears for all purposes like casual wear and business wear. The customer also prefers to buy the clothes for all seasons. To sustain in the dynamic market and to fulfill the demands of the customers, company can assign a team to get feedbacks from their regular and important customers (Joshi, 2009). It is expected that the clothing retail industry in India will grow of 6% by 2023. The demand of the fashion accessories is growing continuously and that is making the Indian fashion market interesting and profitable. The Indian fashion retail industry has to face many changes and challenges in recent years that indicate the involvement of the country in the fashion market. The challenges are related to the changing needs of the customers which are needed to be addressed in the most proper and effective manner. Further, there is one more critical factor affecting the success of fashion retailers i.e. buying behavior of consumers. Indian fashion customers are attracted by various international fashion statements. Exposure to international events, increasing disposable incomes, rising confidence levels, and fashion icons are the factors responsible for driving the change in the consumer buying behavior. Micro and Macro Environment The companys strength is that it will provide customers friendly services and personal attention to each and every customer with unique and amazing shopping experience. The location of the company is also favorable in terms of accessibility by the customers. The company also have strong base of customers segmented by women. As the company is a new entrant in the retail fashion industry, it will get lots of opportunities to expand its business both in India as well as in international market. As the retail fashion industry is one of the large and strong industries in India, it is very difficult for the company to satisfy the needs of its customers and create an image in their eyes. Although the company has lots of opportunities regarding learning and getting experience of doing business but there is also strong competitors in the market which can easily dominate the companys products. For Abhishek Creation, there is the opportunity to raise the brand awareness by advertising and the promotional activities. Along with this, boutique has opportunity to increase its product range and expand the print designs. By using innovative printing methods and sustainable elements into designs, Abhishek Creation will be able improve its customer base in the operating market (Schnaars, 2010). There is the strong competition for Abhishek Creation from other boutique brand in Gujarat. Sometimes market saturation and economic recession can be major threat for boutique business. Further, there is one more threat that boutique is not able to compete with the lower and cheaper simulations on the high street. Political and legal sector include the policies and regulations imposed by the government to consider the organization as the legal and authorized business company. in this manner, Abhishek Creation should consider the political and legal aspects to show that the organization value the regulations and policies for the business operations. There are some regulations in India i.e. Employment Laws, Political stability, Tax policy, trade tariff restrictions and environmental regulations. The economic factors include those contexts in which an industry belong i.e. general economic conditions of the country or region, active demands of the products, level of competition in the market etc. Abhishek Creation is affected by some factors in the country i.e. economic condition world as increasing inflation rate are making the cots production high so the profit margin of the company is reducing (Marcer, 2012). In the social factors, the lifestyles of the customers affect the business of the boutique. The growing demands of the clothing products can be affected by the changing lifestyle of people in the operating area. Changes in the lifestyle and requirements in the various demographics affect the Abhishek Creations business and the demands of the customers for the specific product. Technological advancement in every sector has changed the way of business for the companies. In India, technology has changed overall socio-economic environment of the country. In the textile industry, there are many technological developments that have changed the way of clothing production in the positive manner. For the boutique Abhishek Creation, there is need to draw effective and unique marketing strategy to achieve positive growth in the operating manner. Boutique will not only focus on manufacturing of unique quality of clothes but also will promote those products by adopting unique marketing strategies. Along with this, company will also collaborate with other retailers so that brand awareness can be created among the customers. In the marketing strategy of the boutique, company will implement the marketing in the cost-effective manner (Lymbersky, 2009). An effective marketing message will also be created along with slogan and logo to reveal the idea of the generation of the boutique. In current time, Abhishek Creation is trying to capture local community of Gujarat by its business operations. For this manner, boutique will advertise its products by huge local print advertisements, direct mail marketing, media coverage, and various campaigns (Glowik Smyczek, 2011). Marketing mix Abhishek Creation is currently offering high-quality clothing products for the female customers. The boutique has done research on the most popular colors that suit on female customers such as sunrise pink, sunset red, desert rise, cactus green, and river rock gray etc. the company has produces wide range of products to attract its target market segments. The boutique basically manufactures the products for those customers who like to wear ethical dresses and feel the real culture of India. The concept of the boutique is Beyond Beauty so the boutique is seeking for those people who can fill the parts of creation, planning and sourcing (Lee, 2009). Abhishek Creation has set the prices of the products by keeping the competition in mind. Boutique is not concerned for setting up high prices for the clothing products. Along with this, company is also not focused on setting low prices for the high quality products. The value pricing is set setting up by the boutique so that the customers feel easy and comfortable purchasing of clothing products. Along with this, with the products, boutique also provides some gifts and vouchers for birthdays and anniversaries etc (Borden, 2015). In current time, boutique is marketing its products by the local and regional specialty shops in all over the area of Gujarat. Climates and season related products at the specialty shops such as woolen clothes are sold during the cold weather and cotton clothes are sold in the warm weather. Boutique gathers much information about overall industry trends in the various geographical locations. Along with this, boutique is also seeking to expand the distribution of the products to the retail shops outside of the Gujarat. Further, boutique is also planning for online sales by providing customized products by the internet only. By the online sales, customers will be able tom place the order of desired product. By these expansion plans, boutique Abhishek Creation is able maintain and monitor the strong relationship with the members of distribution channels (Palmer, 2008). Abhishek Creation has adopted a very effective way to communicate with the customers and retailers about its products. The information about the company and its products for customers can be achieved by the direct mailing, internet and in person. In the promotional efforts of boutique, it is focused on differentiating its products from the competitors in the market. The boutique believes in establishing personal contacts with retailers and customers to improve the sales of the products. Establishing strong relationships is helpful to demonstrate the unique qualities of the products to the customers. The representatives of the boutique visit to each stores and provide in-store training about the features of the products for the new retailers (Richard, 2008). Based on the analysis of both the assessments, it is observed that proper marketing plan is important for the growth and success of the company. According to American Marketing association, marketing plan can be considered as the process of setting objectives for the various marketing activities. Planning is the first management function which is to be performed in the process of the management. Marketing plan is crucial for the growth, survival, and prosperity of an organization in the competitive environment. In both of the assessments, industries are different and they are operating in the different environment. Comparison of both the marketing plans is as follows: The marketing mix of both the organizations is different as one is the service organization and second is product oriented organization. In the service organization Guide Dogs SA, marketing mix is focused on improving the life by providing the services to the children with disabilities. On the other hand, Abhishek Creation is the product oriented company and the marketing mix is focused on improving the customer base by offering unique quality of ethnic products. So, either for service marketing or product marketing, marketing mix is the effective tool for the organization to sustain its position in the market (Sherman, 2010). Marketing is crucial for the organizations for the sustainability, branding and social justice. The analysis reveals that the organizations implement marketing principles and strategies in incorporating into the brands along with the stakeholder interaction, visualization, corporate identity, corporate identity and corporate communications. By the marketing principles, both the organizations Guide Dogs SA and Abhishek Creation are able to create comprehensive sustainability and effective marketing approach and branding. References Borden, N.H., (2015). The concept of the marketing mix. Harvard Business school. Glowik, M. Smyczek, S., (2011). International Marketing Management: Strategies, Concepts and Cases in Europe. Page 301. (4th). New York: Physica-Verlag Gruca, T. S. Rego, L. L., (2009). Customer Satisfaction, Cash Flow and Shareholder Value: Journal of Marketing, 69, 11530 Gugnani, A. Brahma, K. P. (2013). Fashion Retail Scenario in India: Trends and Market Dynamics. Retrieved on 26th August 2017 from https://www.technopak.com/Files/fashion-retail-scenario-in-india.pdf Hoskisson, R., (2009). Business strategy: theory and cases. (6th). UK: John Murray Huang, R. and Sarigll, E., (2012). How brand awareness relates to market outcome, brand equity, and the marketing mix: Journal of Business Research. 65(1). pp.92-99 Joshi, A. W., (2009). Continuous supplier performance improvement: Effects of collaborative communication and control: Journal of Marketing. 73(1). 133150 Lee, G. K., (2009). Relevance of organizational capabilities and its dynamics: What to learn from entrants product portfolios about the determinants of entry timing: Strategic Management Journal. 29. 12571280 Lymbersky, C. (2009). Market Entry Strategies: Text, Cases and Readings in Market Entry Management. (5th). Australia: Christoph Lymbersky Marcer, D., (2012). Marketing strategy: the challenge of the external environment. (5th). UK: Sage Publications Mouncey, P. Baker, S., (2009). The market researcher's manifesto: International Journal of Market Research. 45 (4). 415433 Palmer, A. (2008).Principles of Services Marketing. (5th). UK: McGraw-Hill Education (UK) Limited, pp420-421. Payne, A., Holt, S., (2008). Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing: British Journal of Management. 12 (2). pp 159 182 Richard L. D., (2008). New Era of Management. (2nd). US: Thomson South-Western. p.311 Schnaars, S., (2010). Marketing strategy: a customer-driven approach. (5th). New York: Free Press Seshadri, S., (2009). Sourcing strategy: principles, policy, and designs. India: PHI Learning Pvt. Ltd Sherman, B., (2010). Fashion Marketing: Using the Marketing Mix in the Fashion Industry. Retrieved on 26th August 2017 from https://fashionmarketinglessons.wordpress.com/2010/11/27/using-the-marketing-mix-in-the-fashion-industry/

The Chinese Economy, Culture & Society Essays - Independent Cities

The Chinese Economy, Culture & Society The social values and history have shaped and formed the economical developments and the current environment of business in the People's Republic of China. They have determined the patterns for negotiation and the Chinese perceptions of business, and their feelings towards westerners. The implicit and explicit rules that the Chinese society has on the development of businesses, and the economy in general, are very important issues for any person going into China to understand and consider. In order to achieve a successful partnership between Chinese and Western cultures it is essential to have a basic understanding of history and cultural developments that have shaped the current environment of business. The three pillars of China are economy, culture, and society. Economy The Chinese economy has been formed as a result of centuries of history and development, which reflect the philosophy of China and its current economical position. China started as a mainly agricultural based society with the subsistence group; the family. For more than 2000 years the Chinese economy operated under a type of feudal system; land was concentrated in the hands of a relatively small group of landowners whose income depended on rents from their peasant tenants. Agricultural taxes levied by the imperial government and crop yields subject to drought and floods kept agriculture relatively underdeveloped and organized in small units with the use of primitive methods for basic subsistence. The conclusion of the Opium War of 1840 formally initiated a period of Western penetration of China from the coastal treaty ports. Railroads and highways were constructed, and some industrial development began. Such activity had little impact, however, on the overall Chinese economy. In effect, China was carved up into a number of competing colonial spheres of influence. Japan, which tried to attach China to its East Asia prosperity Sphere, was able to create only isolated nodes of a modern economy. The Chinese Communist party emerged in the 1920s in the midst of a mounting economic crisis caused by foreign intervention and increased landlord influence in the countryside. For more than two decades, it expanded its control over large rural areas by introducing an agrarian program based on the control of rent and usury, and by giving power to peasant associations. On October 1, 1949, the Communist party successfully established a unified national government and economy on the mainland for the first time since the end of the imperial period in 1912. From 1949 to 1952 the emphasis was on halting inflation and ending food shortages and unemployment. The new government initiated a land reform program that redistributed land to 300 million poor peasants into cooperative farms. In 1958 the rural people's communes were established, and these dominated agriculture in China until the early 1980s. The commune was based on the collective ownership of all land and major tools by its members, who produced mainly to meet state planning targets and who were rewarded according to the work they performed, although basic necessities were guaranteed to all members. In the urban-industrial sector, state ownership of property and of industrial and commercial enterprises was gradually extended. Industry grew steadily from heavy investment under the first five-year plan, and the state-owned sector achieved an overwhelming importance. The second five-year plan was introduced in 1958, trying to get China ahead into industrialization. This program was characterized by large investments in heavy industry and the establishment of small-scale versions of such industries as steel refining. The program, however, caused great disruptions in economic management and in rational economic growth, and in 1960 the program had to be abandoned. The Chinese economy then entered a period of readjustment, but by 1965 production in many fields again approached the level of the late 1950s. The third five-year plan began in 1966, but both agricultural and industrial production were severely curtailed by the effects of the Cultural Revolution; a fourth five-year plan was introduced in 1971 as the economy began its recovery. After eliminating the vestiges of the Cultural Revolution in 1976, China's leaders decided to move at a faster pace on all economic fronts to make up for the loss suffered in the preceding ten years. A fifth five-year program began in 1976 but was interrupted in 1978, when the